Drupal Developer Days

Concept & Brand Identity

Main character 

Drupal Developer Days (Drupal Dev Days - DDD) is an event organized by the Drupal community which gathers people who develop and work with Drupal from all over Europe. Started in 2010 in Munich, DDD travelled to different cities through the years. Milan will be the host city for the 2016 edition.

Genre 
web design, UX, brand identity
Release date 
21- 26 June 2016
Plot 

The Italian Drupal Association, the organizing committee of the Drupal Developers Days 2016 to be held in Milan from June 21 to 26, chose sixeleven for the concept of the logo and graphics of the event.

The chosen concept is inspired by the central figure of the Italian Renaissance: Leonardo Da Vinci. The classic Drupal logo, the Druplicon drop, turns with the style of the flying machines projected by the scientist and artist, recalling the faint character of his sketches. Development, planning and sharpness are the values that are communicated by this "seventeenth" interpretation, which reflect one of the pillars of the Opensource community: the shared technological progress.

The graphics inspired by this concept have been applied to the milan2016.drupaldays.org and to the online and offline communication of the event. The plays with drawing paper textures, freehand sketches and vintage illustrations, revisit the stylistic choices of the Florentine genius.

Drupal Developer Days Concept & Brand Identity
Drupal Developers Days 2016
Drupal Developers Days 2016