La Piadonza

Corporate image and ADV

Main character 

La Piadonza s.r.l. An ample and welcoming space where to get delicious snack or just relax and read a newspaper a few steps from the Mole.

art direction, branding, advertising, web
Release date 
February 2012 - present

The brief was clear: traditional, tasty and top quality products, in a neat and laid-back environment. We have had the pleasure of following this adventure right from the start, before the restaurant even had a name.

The area is populated with university students, which allowed us to dare propose an ironic and catchy name, "La Piadonza". To accompany the name we also designed a logo expressing essentiality, to promote the essential ingredients of the hand-made dough: flour, water and salt.

The logo was used everywhere from menus and business cards to window decorations.
The brand image arouses the appetite and with its spiky texture creates a feeling of a wheat farm right in the heart of Turin.