Francorosso, Viaggidea
A Christmas kit to wish happy holidays to the network of travel agents and a great thanks for the brilliant collaboration over the past year. We are talking about the two most high-end brands of the Alpitour Group, Francorosso and Viaggidea, so the creativity must be able to pass their well-known values on (refinement, quality and exclusivity) and, at the same time, to maintain a distinct identity. A few months after the launch of the new Francorosso corporate identity, sixeleven pays tribute to the new line of the catalogs creative covers, protagonists through some details inside the silhouette of the snow crystals. The same treatment is reserved for Viaggidea, in a play of symmetries in which the color is the differentiating element. sixeleven realizes an elegant and minimal creativity where the message of good wishes, feel & love everyday, resumes the keywords of the two payoffs ("Feel different. Feel red.” for Francorosso and "We love the world "for Viaggidea).
The kit is like a reference to the philosophy of the two brands, which hopefully can be an inspiration for everyday life, symbolically represented by the business content of the box: a desk calendar, a notebook in the style of Moleskine and a small pack of Leone tablets. The graphic project is conceived and produced by sixeleven.
