Alpitour World S.p.A.

Francorosso and Viaggidea Christmas kit

Main character 

Francorosso, Viaggidea

Genre 
packaging, branding, advertising, graphic design, photo-retouch, layout
Release date 
December 2014
Plot 

A Christmas kit to wish happy holidays to the network of travel agents and a great thanks for the brilliant collaboration over the past year. We are talking about the two most high-end brands of the Alpitour Group, Francorosso and Viaggidea, so the creativity must be able to pass their well-known values on (refinement, quality and exclusivity) and, at the same time, to maintain a distinct identity. A few months after the launch of the new Francorosso corporate identity, sixeleven pays tribute to the new line of the catalogs creative covers, protagonists through some details inside the silhouette of the snow crystals. The same treatment is reserved for Viaggidea, in a play of symmetries in which the color is the differentiating element. sixeleven realizes an elegant and minimal creativity where the message of good wishes, feel & love everyday, resumes the keywords of the two payoffs ("Feel different. Feel red.” for Francorosso and "We love the world "for Viaggidea).

christmas pack francorosso viaggidea
christmas pack francorosso viaggidea
christmas pack francorosso viaggidea