GruVillage

GruVillage - Social strategy

Main character 

GruVillage 105 Music Festival, a new, revolutionary kind of a Summer Music Festival that promotes and positively impacts the territory by welcoming every kind of public and offering high-quality entertainment at low prices.

Genre 
social strategy
Release date 
Starting from March 2018
Plot 

Need for a distinctive brand identity to maximize the brand visibility through a dedicated website and a strategic digital marketing campaign, with the final objective of developing a more effective communication, drive ticket sales, and increase audience engagement. A continuously evolving process to better address the client’s issues and improve the event outcomes, by ensuring a high standard of communication and a dynamic news flow. On the website, a lean methodology based on the user experience first; on social media, a clear and flexible coordinated communication to deliver the desired results.

GruVillage - website