Alpitour World S.p.A., leading Italian tour operator. The Karambola brand is aimed at a young, informal and dynamic traveler.
Watchword: sharing. The concept of the new Karambola winter 2014-2015 catalog cover is inspired by the digital revolution that has profoundly changed the way people experience the holiday: the journey is now an experience to tell and share with friends on social networks. Thus, the cover of the catalog becomes a real iPad, in which a group of friends on a beach takes a selfie to capture a moment of pure fun. The graphic expedients, that recall the most common tablets and the “touch” universe in general, ride the wave of a contemporary phenomenon absolutely in tune with the target of the tour operator.
Sixeleven realizes the concept and supervises the photo shoot, selecting the models and managing the artistic direction: a busy and exciting day, in good Karambola style. The experience and the empathy of Fabrizio Esposito, the photographer chosen for the project, have been essential for the success of the shot, which has been post-produced by sixeleven.