Alpitour World SpA, Italian tour operating leader. Its brand Karambola addresses a young, informal and dynamic traveler.
The Karambola brand of Alpitour Group offers a personalized holiday formula, created according to the wishes of a customer always looking for fun and freedom. In the realization of the graphic concept of the catalogs published from September 2016, sixeleven gave shape to a new and of undoubtedly unconventional idea of "tailor made". The baseball cap worn by the covers protagonists has affixed, like pieces of a mosaic, patches and pins iconographically depicting some of the destinations recounted in the catalog along with some theme suggestions.
As regards the internal layout, we have realized two different versions for the classic versions of the catalog and for the line Karambola Dinamika. In the first case the style recalls the one of the international magazines: varied layout, textual evidences, different fonts combined, clipping paths. In the second case, however, it was chosen an overall design with less saturated colors, geotags, grunge fonts, maps, lateral stages and side navigation bands that highlight the information in a clear and immediate way.
The hashtag #ConvieneViaggiare is the other news of the cover: it is the payoff that accompanies the name and explains on one hand the "low cost"appearance of Karambola, while on the other emphasizes the benefits of travel and discovery.