Alpitour World SpA, Italian tour operating leader. Its brand Karambola addresses a young, informal and dynamic traveler.
The graphic design marks a new evolution in the concept of digital revolution, in which the values of sharing and accessibility are triumphant and useful to define and positioning the brand in the tourism market: Karambola targets young people, but is accessible to everyone who shares the desire of an active and informal holiday. If the cover of the previous season was imagined as a tablet with which some boys on a beach snapped a selfie, the next step is a change of perspective that keeps the tool unchanged: a tablet-catalog that captures a moment of the holiday. The perspective of a legselfie becomes an opportunity to show, in the background, the elements of a Karambola experience - sun, relax and fun -, with a sophisticated and essential realism that is the promise of the brand. Karambola, in fact, is not only the vacation to dream to, but an experience to live firsthand, accessible because it allows to travel at reasonable prices with the guarantee of the Alpitour brand behind.
Even the language of the catalog that presents the Karambola offers is iconic and synthetic. The brand philosophy is told through a conversation on digital device, using the "cartoon" graphics typical of the chat world to suggest an expressive, immediate and contemporary style.
The aspiration towards the touch technology and the interactivity of the digital communications is now a distinctive feature of the brand's philosophy, starting from the novelty marked by the minimalistic knolling photography. This evolution does not stop and suggests future paths based on new consumption patterns, more and more empathic and emotional.