Born in Turin in 1976 as a publishing house specialized in music, EDT is now engaged in distinct editorial areas: music, various, teen and food. Since the beginning of the 1990s, it translates and publishes in Italian the Lonely Planet guides, absolute market leader and reference point for independent travelers. At present, there are about 200 titles in the catalog.
With a catalog of over 250 titles between guides and photo books, for 25 years now Lonely Planet Italia empowers and inspires travelers to discover the most remote corners of the globe, with an ever-present, engaging and enthusiast look. On this important anniversary, sixeleven realizes the website of the contest Viaggi da Copertina, which rewards travelers passionate about photography, inviting them to create their own Lonely Planet cover.
Users who like to prove themselves just need to register on the site of the competition initiative. concorso.lonelyplanetitalia.it, choose their most beautiful travel picture and upload it, specifying the title of the guide and a brief description to contextualize the chosen photo, or simply telling the emotion that inspired it. Of course, social sharings are encouraged to boost the virality of the initiative.
The widget for the creation of the covers has been developed with Canvas HTML, drawing and manipulation tools for various 2D and 3D content. The widget has been conceived to allow complex cuts, clipping and export operations, leaving the user with maximum freedom of creation.
As prizes, for the winners selected by a jury, airplane tickets, photo equipment, photo seminars, the exhibition of the best shots at the Cortona on the Move Festival and the Travel Photography Lonely Planet Guide.
The most significant shots will be posted on social channels and will also be available on La Stampa website, a special partner of the initiative along with Allianz Global Assistance.
The gallery, which can be consulted by all the participants, is really thick: more than 3000 covers and the contest is not finished yet. A truly interesting and successful marketing operation, which, to celebrate the brand, relies on an object that has become a real cult for its target of affectionate travelers.