After the initiative “CheCarattere”, we gave life to a brand new communication project which we are authors and protagonists and that also represents a new opportunity to explain who sixeleven is and what it is able to do. In December 2013, on our site, a new “People” section appears: homemade illustrations and two connected words that identify us through our professional role combined with a passion, an interest, a personal life philosophy. Something, therefore, that distinguishes each person and makes us unique, in and out of here: an excellent excuse to get us a gift ahead of Christmas.
Here's the birth of the self-branding project that has brought us to customize with our faces an exceptional product that is also, for us, a symbol. Beer is an ancient drink, but at the same time is direct, honest, informal. It talks about evenings with friends, happiness, alchemy. The one that turns the hop into the amazing blond beverage with a slow fermentation, but also the chemistry that connects the members of the same team and makes them best supporters.
The distribution of a sixeleven branded beer, in partnership with BAV – Birrificio Artigianale Veneziano, which allowed us to put our face on the refined “Furia Rossa”, excellent award winning dark beer, in the shape of a convex and unusual design packaging. Sixteen pieces to collect.
