Biella Basketball SpA. 12 years in A-League, is a sports reality with strong local roots that boasts important synergies with partner Companies and Institutions from Biella, and also a lot of tight-knit fans.
There was a need to motivate season ticket holders of the previous season to renew their loyalty to the team and increase the number of new dedicated fans.
The campaign we designed not only provides a feeling of affection which endears the fan to his favorite team.
The success of the operation has led to a successful collaboration with Pallacanestro Biella in which we are the exclusive partner in all activities of brand communication from corporate publications to regional newspapers as well as the creation of materials such as subscription cards, cards, calendars and posters of the team and the art direction of annual workshops.