Alpitour World S.p.A.

Villaggi Bravo catalog

Main character 

Villagi Bravo is the brand of Alpitour Group dedicated to a tourist always seeking for energy, fun and the many benefits of an all inclusive resort. Sport, good food, entertainment: the unmistakable Italian hospitality in the most beautiful places of the world.

Genre 
layout, graphic design, art direction, content
Release date 
January 2016
Plot 

The new catalog Villaggi Bravo - December 2016/April 2017 continues the line drawn with the 2016 restyling born from the need to point out the real value of a holiday signed by the brand: the opportunity to always choose, at any time, among so many opportunities. sixeleven has followed the realization of the entire catalog, from the shooting to the concept of the cover, from the layout to the content.

The new graphic format, with a die cut cover, immediately introduces the concept and the philosophy behind the entire catalog with the use of the slash, symbol of different and unique opportunities. The sign marks the internal pages and also the account of the activities that the guests of Villaggio Bravo find within the facilities.

The "world of possibilities" of the Villaggi Bravo catalog was also supported by a comprehensive review of the content. The proposal of multiple solutions was thus transformed into a story through emotional lyrics that offer a new perspective on the holiday, seen not as a simple list of locations and options but as an anticipation of the feelings that you will live during the holiday.


 

Catalogo Villaggi Bravo Backstage Inverno 16-17 from Sixeleven on Vimeo.

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