Villaggi Bravo is the Alpitour Group brand dedicated to a tourist who looks for a dynamic, fun holiday and all the benefits of an all inclusive tourist resort. Sport, good food, entertainment: the unmistakable Italian hospitality in the most enchanting places in the world.
The brand new Villaggi Bravo December 2013/December 2014 catalogue is the result of a massive restyling born from the need of repositioning the brand (intended, until now, mostly for families) in order to attract the attention of anyone who's looking for a quality tourist resort holiday where to have fun and meet new people. Sixeleven contributed to the project by studying a new graphic format for the internal pages and proposed a more modern layout, in clear opposition to the naïve, comics-oriented inspirations of the latest editions. A wider space dedicated to the pictures, lettering/images overlay effects included in the destination openings and totally original maps are some of the choices we’ve made to give the new format a look in step with the new brand philosophy, that recalls dynamism, sociability, fun and a well-established Italian style.
The great success has been sealed by the words of Roberto Brescia, Alpitour Group Marketing Director: "We all consider the new Villages Bravo appearance as a really excellent result, the crowning achievement of a collective work full of quality and innovative ideas. In that sense, the essential contribution of Sixeleven, who’s been working with the Alpitour Group for years, gave life to an internal catalogue layout able to highlight the contents with creativity and flexibility."
