IPE s.r.l.

Visionnaire Product Catalog

Main character 

IPE s.r.l A prestigious Company that, over its fifty years history, has stated as a solid Italian interior design and luxury living leader. In 2004 the brand Visionnaire came to life with the aim of proposing a brand new concept of luxury furniture, more oriented towards fashion and lifestyle.

Genre 
art direction, branding, editorial design, layout, copywriting, photographic post-production, photo-retouch
Plot 

The client's need was to have an annual catalog which presents the new collection and which can be distributed through the regular commercial network as well as to the Top Customers.

The catalog is presented as a collection of shots taken at the Fiere del Mobile in Milan and Paris, and includes a technical section – a useful tool for architects and designers. Our goal is to suggest sophisticated graphics solutions from the design of the layout, the choice of materials to printing techniques.

Therefore it is not just a catalog but a precious object to show the impact of the collection in realistic environments as well as proclaiming its Visionnaire brand values: sophistication, innovation, the excellence of "Made in Italy".