Alpitour World S.p.A.

weBox experience gift packages

Main character 

WeBox, product line of the brand Alpitour intendend for the gift experience market: weekends and themed experiences in Italy and Europe.

art direction, advertising, layout, graphic design
Release date 
February 2012 - present

The project was an expansion of the gamma and a graphical revision of the box from a predefined layout.

The goal was to give greater visibility to an already widely spread product still not making it in the core business of the company specializing in Tour Operating. It was important to highlight the quality and reliability of the weBox and at the same time make it credible as a stand-alone product capable of competing in the market with other leading gift package manufacturers.