WeBox, product line of the brand Alpitour intendend for the gift experience market: weekends and themed experiences in Italy and Europe.
The project was an expansion of the gamma and a graphical revision of the box from a predefined layout.
The goal was to give greater visibility to an already widely spread product still not making it in the core business of the company specializing in Tour Operating. It was important to highlight the quality and reliability of the weBox and at the same time make it credible as a stand-alone product capable of competing in the market with other leading gift package manufacturers.
The project was completed with the addition of a new visual for the global communication of the brand. It has accompanied the production of promotional materials such as displays, custom ties, folders and a campaign dedicated to the distribution of the GDO.