Louder is an agency of events, marketing and communication that creates, plans and executes living marketing® strategies for leading brands in the Italian and international markets.
The company's goal was to place on the market with a new web presence, consistent with the company values and able to transmit the growing authority of a reality that creates international projects. To lead the choices of the website concept redesign is the heart, logo of Louder and symbol of its philosophy and core business: events and emotional marketing that turn themselves into communication projects based on the direct involvement of the target, on the interactivity and on the effective participation to an action.
On the home page, then, we decided to use the logo to convey the concept of engagement: thanks to a feature developed in Javascript, the user has the possibility to choose through a cursor the main color of the various elements that make that compose the layout of the site, customizing this way the browsing experience.
An essential and impact layout at the same time, which aims to highlight the Louder portfolio emphasizing the main contents of the past events: emotional images, videos and big numbers that allow the users to instantly focus the features and the results of the project. Also important is the choice to have on the home page a strong appeal to the social channels of the agency: a showcase that outlines a much visual storytelling about the projects and the agency life, showing the daily routine of a young and dynamic team.
In support of the launch of the new website we also developed a web strategy, whose implementation is taking place through the control of the Facebook and Instagram channels, with the aim of creating a recognizable and distinctive position at a digital and social level and increasing the brand awareness of the brand. Also, to increase the lead generation and emphasize the agency's expertise, we chose to focus on the use of LinkedIn and on the digital PR, in our opinion the most appropriate channels to target business users.
