A British platform of first legal aid, providing quick and reliable advice that are attainable and affordable, through the web. Its core proposition is, indeed, making legal advice accessible to everyone in the UK market, enhancing access to quality legal services, through its new and innovative strategy.
Need for a website restyle, not only from a graphics point of view but also to improve the User Experience, in order to increase brand awareness, leads acquisition, and sales, as well as properly repositioning the brand in its target market. Starting from the business wants and its value proposition, we worked to optimize the brand online presence and its visibility through a rebranding process, as an evolution to reawaken its clients, website renewal, by implementing new functionalities to better address the brand objectives, as well as adv support in major campaigns.
The 275 hours spent on the project produced 5 different brand identity proposals, and the new brand identity generated a 20% increase in website visits.