Xplore Tour Operator

xplorenewyork.it website

Main character 

XPLORE Tour Operator. Born in 2002 thanks to the lucky entrepreneurial intuition of two young friends from Turin, is specialized in outgoing tourism in the United States. XPLORENEWYORK.it was the first project. In 2010 XPLOREAMERICA.it, which embraces all the United States, came to life. 2010 is the year of the third offshoot, XPLORECANADA.it.

web presence
Release date 
March 2012

The expansion of the new website dedicated to New York represents the continuation of a firm and lasting partnership. We have made similar websites before.

10 years after its foundation XPLORE decided to have a makeover which brought considerable changes both in its graphics and its content. Our intervention was aimed at developing the usability of the website, making the usage more enjoyable and interesting.

We created a more dynamic and striking homepage with a slide-show of images from New York. The reservation box leans on the web services of Expedia and also has a link to Facebook and Twitter: a great combination of ways to communicate with a younger public eager to have information about the city, hotels, tours and local events.
The blog was created at the same time, containing all the latest news, happenings and interviews to inform readers about everything in the Big Apple.