From 5T to CinqueT: a new sign for the future of mobility
When moving becomes identity
Branding
Web & AI
Graphic & Design
Video
Client
CinqueT
CinqueT
Year
2026
At a glance
CinqueT - the public company that for over thirty years has been designing and managing smart mobility solutions across the Piedmont region - gets a new look. A strategic rebranding that translates into a new visual language the evolution from a local player to a centre of excellence in mobility, ready to engage with national and international contexts.
Five lines, one direction
We guided CinqueT through a deep redefinition of its identity: not a simple restyling, but a rebranding designed to make visible the evolution the company has built over time. The challenge was to convey the shift from a regional operator to a strategic player in integrated mobility governance - a role that today demands expertise, vision and the ability to speak to an ever-wider audience of institutions, businesses and communities.
The new pictogram is born from the meeting of the number 5 and the letter T, shaping five curved and vertical lines that represent different mobility paths: a symbol of integration between infrastructure, data and technology. Building on this sign, we developed a coherent identity system, completed by the redefinition of the company's mission, vision and values, and summed up in a forward-looking payoff: "Tomorrow's mobility, today".
An identity that moves
The rollout of the new brand identity touched every touchpoint of the company. We redesigned the website, produced a manifesto/video to convey the meaning behind the transformation, and developed a complete set of social media templates. On top of that, we created all communication materials - from business cards to corporate slide decks, from stationery to institutional documents - designed to deliver a coherent, contemporary and instantly recognisable image.
A visual language that positions CinqueT as a credible and authoritative technology partner - serving its three public shareholders (City of Turin, Piedmont Region and Metropolitan City of Turin), as well as organisations and businesses looking towards a new kind of mobility, beneficial for people and respectful of the environment.
The launch of the new identity was supported by the drafting of the official press release and the management of the reveal phase towards media and stakeholders.
LISTENING IS THE FIRST CHAPTER OF EVERY STORY.
And we can’t wait to write yours.
LISTENING IS THE FIRST CHAPTER OF EVERY STORY.
And we can’t wait to write yours.
Contacts
sixeleven srl sb
Largo Montebello 40/M
10124 Turin - Italy
TAX Code / VAT Number 10182610013
Certificazione ISO 9001:2015 - Certificate ID: 002181-1-IT-1-QMS
GET IN TOUCH —
Contacts
sixeleven srl sb
Largo Montebello 40/M
10124 Turin - Italy
TAX Code / VAT Number 10182610013
Certificazione ISO 9001:2015 - Certificate ID: 002181-1-IT-1-QMS
GET IN TOUCH —
From 5T to CinqueT: a new sign for the future of mobility
When moving becomes identity
Branding
Web & AI
Graphic & Design
Video
Client
CinqueT
CinqueT
Year
2026
At a glance
CinqueT - the public company that for over thirty years has been designing and managing smart mobility solutions across the Piedmont region - gets a new look. A strategic rebranding that translates into a new visual language the evolution from a local player to a centre of excellence in mobility, ready to engage with national and international contexts.
Five lines, one direction
We guided CinqueT through a deep redefinition of its identity: not a simple restyling, but a rebranding designed to make visible the evolution the company has built over time. The challenge was to convey the shift from a regional operator to a strategic player in integrated mobility governance - a role that today demands expertise, vision and the ability to speak to an ever-wider audience of institutions, businesses and communities.
The new pictogram is born from the meeting of the number 5 and the letter T, shaping five curved and vertical lines that represent different mobility paths: a symbol of integration between infrastructure, data and technology. Building on this sign, we developed a coherent identity system, completed by the redefinition of the company's mission, vision and values, and summed up in a forward-looking payoff: "Tomorrow's mobility, today".
An identity that moves
The rollout of the new brand identity touched every touchpoint of the company. We redesigned the website, produced a manifesto/video to convey the meaning behind the transformation, and developed a complete set of social media templates. On top of that, we created all communication materials - from business cards to corporate slide decks, from stationery to institutional documents - designed to deliver a coherent, contemporary and instantly recognisable image.
A visual language that positions CinqueT as a credible and authoritative technology partner - serving its three public shareholders (City of Turin, Piedmont Region and Metropolitan City of Turin), as well as organisations and businesses looking towards a new kind of mobility, beneficial for people and respectful of the environment.
The launch of the new identity was supported by the drafting of the official press release and the management of the reveal phase towards media and stakeholders.
LISTENING IS THE FIRST CHAPTER OF EVERY STORY.
And we can’t wait to write yours.
LISTENING IS THE FIRST CHAPTER OF EVERY STORY.
And we can’t wait to write yours.
Contacts
sixeleven srl sb
Largo Montebello 40/M
10124 Turin - Italy
TAX Code / VAT Number 10182610013
Certificazione ISO 9001:2015 - Certificate ID: 002181-1-IT-1-QMS
GET IN TOUCH —