Infinite stories, a unique voice

New kind of welfare, new kind of language

Graphic & Design

Content Marketing

Client

Fondazione Ufficio Pio
Fondazione Ufficio Pio

Year

2025

At a glance

Operating for over 430 years, Fondazione Ufficio Pio stands as one of Italy's oldest philanthropy organizations. Since 1595, as part of Fondazione Compagnia di San Paolo, it has served those in need throughout Turin's metropolitan area, offering opportunities and services that create meaningful social impact for thousands.

Ufficio Pio - Laptop open on the Facebook page of the Ufficio Pio Foundation
Ufficio Pio - Laptop open on the Facebook page of the Ufficio Pio Foundation
Ufficio Pio - The face of a smiling woman superimposed on an abstract design of colorful geometric shapes, on a light background.
Ufficio Pio - The face of a smiling woman superimposed on an abstract design of colorful geometric shapes, on a light background.
Ufficio Pio - A person holding a smartphone open on Instagram in a post
Ufficio Pio - A person holding a smartphone open on Instagram in a post
Ufficio Pio - Smartphone displaying social posts and flyers on the screen.

Welcoming complexity: a double challenge.

Fondazione Ufficio Pio faced a clear need: uniting fragmented communication into one cohesive institutional voice—recognizable and connected to the people it serves. We created a strongly distinctive communication strategy powered by multi-channel thinking, showcasing the Foundation's many dimensions: programs, initiatives, and the communities it supports daily.

The new visual and verbal identity weaves together past, present, and future, embracing the ecosystem's rich complexity while amplifying impact and preserving what makes each element unique.

Pio Office - A speaker talking at the microphone at the table during a Pio Office foundation event.
Pio Office - A speaker talking at the microphone at the table during a Pio Office foundation event.
Ufficio Pio - Laptop open on stairs showing the LinkedIn page of the Ufficio Pio Foundation
Ufficio Pio - Laptop open on stairs showing the LinkedIn page of the Ufficio Pio Foundation
Ufficio Pio - Smartphone showing an Instagram reel with various reactions from the Ufficio Pio Foundation
Ufficio Pio - Smartphone showing an Instagram reel with various reactions from the Ufficio Pio Foundation

A new narrative framework: unity without dilution

We built a solid brand architecture and multi-channel narrative strategy spanning social media, event coverage, and video production—culminating in a documentary honoring 430 years of service. Our visual language speaks through vibrant colors expressing each program's energy, while black and white photography captures human authenticity. The verbal identity extends through editorial frameworks that spotlight commitment, people, results, and social impact across everything Fondazione Ufficio Pio does.

Ufficio Pio - smartphone charging with an open post from the Instagram page of the Ufficio Pio Foundation
Ufficio Pio - smartphone charging with an open post from the Instagram page of the Ufficio Pio Foundation
Pio Office - Panoramic view of Turin at night, with the Mole Antonelliana

LISTENING IS THE FIRST CHAPTER OF EVERY STORY.

And we can’t wait to write yours.

LISTENING IS THE FIRST CHAPTER OF EVERY STORY.

And we can’t wait to write yours.

LISTENING IS THE FIRST CHAPTER OF EVERY STORY.

And we can’t wait to write yours.

Contacts

sixeleven srl sb
Largo Montebello 40/M 
10124 Turin - Italy

TAX Code / VAT Number 10182610013
Certificazione ISO 9001:2015 - Certificate ID: 002181-1-IT-1-QMS

Contacts

sixeleven srl sb
Largo Montebello 40/M 
10124 Turin - Italy

TAX Code / VAT Number 10182610013
Certificazione ISO 9001:2015 - Certificate ID: 002181-1-IT-1-QMS

Infinite stories, a unique voice

New kind of welfare, new kind of language

Graphic & Design

Content Marketing

Client

Fondazione Ufficio Pio
Fondazione Ufficio Pio

Year

2025

At a glance

Operating for over 430 years, Fondazione Ufficio Pio stands as one of Italy's oldest philanthropy organizations. Since 1595, as part of Fondazione Compagnia di San Paolo, it has served those in need throughout Turin's metropolitan area, offering opportunities and services that create meaningful social impact for thousands.

Ufficio Pio - Laptop open on the Facebook page of the Ufficio Pio Foundation
Ufficio Pio - Laptop open on the Facebook page of the Ufficio Pio Foundation
Ufficio Pio - The face of a smiling woman superimposed on an abstract design of colorful geometric shapes, on a light background.
Ufficio Pio - The face of a smiling woman superimposed on an abstract design of colorful geometric shapes, on a light background.
Ufficio Pio - A person holding a smartphone open on Instagram in a post
Ufficio Pio - A person holding a smartphone open on Instagram in a post
Ufficio Pio - Smartphone displaying social posts and flyers on the screen.

Welcoming complexity: a double challenge.

Fondazione Ufficio Pio faced a clear need: uniting fragmented communication into one cohesive institutional voice—recognizable and connected to the people it serves. We created a strongly distinctive communication strategy powered by multi-channel thinking, showcasing the Foundation's many dimensions: programs, initiatives, and the communities it supports daily.

The new visual and verbal identity weaves together past, present, and future, embracing the ecosystem's rich complexity while amplifying impact and preserving what makes each element unique.

Pio Office - A speaker talking at the microphone at the table during a Pio Office foundation event.
Pio Office - A speaker talking at the microphone at the table during a Pio Office foundation event.
Ufficio Pio - Laptop open on stairs showing the LinkedIn page of the Ufficio Pio Foundation
Ufficio Pio - Laptop open on stairs showing the LinkedIn page of the Ufficio Pio Foundation
Ufficio Pio - Smartphone showing an Instagram reel with various reactions from the Ufficio Pio Foundation
Ufficio Pio - Smartphone showing an Instagram reel with various reactions from the Ufficio Pio Foundation

A new narrative framework: unity without dilution

We built a solid brand architecture and multi-channel narrative strategy spanning social media, event coverage, and video production—culminating in a documentary honoring 430 years of service. Our visual language speaks through vibrant colors expressing each program's energy, while black and white photography captures human authenticity. The verbal identity extends through editorial frameworks that spotlight commitment, people, results, and social impact across everything Fondazione Ufficio Pio does.

Ufficio Pio - smartphone charging with an open post from the Instagram page of the Ufficio Pio Foundation
Ufficio Pio - smartphone charging with an open post from the Instagram page of the Ufficio Pio Foundation
Pio Office - Panoramic view of Turin at night, with the Mole Antonelliana

LISTENING IS THE FIRST CHAPTER OF EVERY STORY.

And we can’t wait to write yours.

LISTENING IS THE FIRST CHAPTER OF EVERY STORY.

And we can’t wait to write yours.

LISTENING IS THE FIRST CHAPTER OF EVERY STORY.

And we can’t wait to write yours.

Contacts

sixeleven srl sb
Largo Montebello 40/M 
10124 Turin - Italy

TAX Code / VAT Number 10182610013
Certificazione ISO 9001:2015 - Certificate ID: 002181-1-IT-1-QMS