Percorsi di Secondo Welfare's rebranding is part of an organizational evolution, repositioning from a university lab to a top-level think tank in the Italian ecosystem. We developed a visual and verbal identity that puts people first: both the researchers who make the storytelling possible and the citizens who participate in social innovation in action.

Evolving without losing its essence, Percorsi di Secondo Welfare now presents itself with more vibrant colors and communicates with the outside world with confidence, authority, and credibility—a valuable resource for citizens, scholars, and organizations in an era of uncertainty and continuous change. Societal evolution requires effective communication: that's why we created a multi-channel communication strategy that shares complexity through clear language and accessible tools, with immediacy and credibility.