A new visual identity for Politecnico di Torino
Where excellence evolves through vision and knowledge
Branding
Graphic & Design
Client
Politecnico di Torino
Politecnico di Torino
Year
2020
At a glance
Future-facing yet deeply rooted—this ambitious rebranding united prestige with innovation. We created a contemporary, powerful communication system expressing core institutional values while strengthening digital presence. The result: coherent evolution honoring history and international reputation.
Research-driven transformation
This wasn't just visual renewal—it was ecosystem strengthening. We renovated Politecnico's identity and rebuilt its digital foundation with an accessible, multi-audience website. Our Human-Centered Design approach combined expert analysis (heuristics, benchmarking) with direct user involvement (stakeholder interviews, surveys, focus groups). These insights drove strategic decisions for brand revision and site redesign.
We reimagined the iconic 1952 logo: contemporary reinterpretation preserving symbolic heritage. The redesign honors tradition while projecting future vision through essential, modern expression. A comprehensive brand manual ensures consistent application across every touchpoint.
Polito ergo sum
For academic year 2020/2021, we developed the complete creative concept and media strategy. The centerpiece: "Polito Ergo Sum"—transforming Descartes' meditation into an affirmation of identity, choice, and community. One powerful message. Multiple audiences. Global reach.
Deployed across signage, banners, and social platforms with 10 tailored messages for three segments: prospective undergraduates, master's candidates, and international students. University communication reimagined: direct, distinctive, human-centered.
LISTENING IS THE FIRST CHAPTER OF EVERY STORY.
And we can’t wait to write yours.
LISTENING IS THE FIRST CHAPTER OF EVERY STORY.
And we can’t wait to write yours.
LISTENING IS THE FIRST CHAPTER OF EVERY STORY.
And we can’t wait to write yours.
Related projects
Contacts
sixeleven srl sb
Largo Montebello 40/M
10124 Turin - Italy
TAX Code / VAT Number 10182610013
Certificazione ISO 9001:2015 - Certificate ID: 002181-1-IT-1-QMS
GET IN TOUCH —
Contacts
sixeleven srl sb
Largo Montebello 40/M
10124 Turin - Italy
TAX Code / VAT Number 10182610013
Certificazione ISO 9001:2015 - Certificate ID: 002181-1-IT-1-QMS
GET IN TOUCH —
A new visual identity for Politecnico di Torino
Where excellence evolves through vision and knowledge
Branding
Graphic & Design
Client
Politecnico di Torino
Politecnico di Torino
Year
2020
At a glance
Future-facing yet deeply rooted—this ambitious rebranding united prestige with innovation. We created a contemporary, powerful communication system expressing core institutional values while strengthening digital presence. The result: coherent evolution honoring history and international reputation.
Research-driven transformation
This wasn't just visual renewal—it was ecosystem strengthening. We renovated Politecnico's identity and rebuilt its digital foundation with an accessible, multi-audience website. Our Human-Centered Design approach combined expert analysis (heuristics, benchmarking) with direct user involvement (stakeholder interviews, surveys, focus groups). These insights drove strategic decisions for brand revision and site redesign.
We reimagined the iconic 1952 logo: contemporary reinterpretation preserving symbolic heritage. The redesign honors tradition while projecting future vision through essential, modern expression. A comprehensive brand manual ensures consistent application across every touchpoint.
Polito ergo sum
For academic year 2020/2021, we developed the complete creative concept and media strategy. The centerpiece: "Polito Ergo Sum"—transforming Descartes' meditation into an affirmation of identity, choice, and community. One powerful message. Multiple audiences. Global reach.
Deployed across signage, banners, and social platforms with 10 tailored messages for three segments: prospective undergraduates, master's candidates, and international students. University communication reimagined: direct, distinctive, human-centered.
LISTENING IS THE FIRST CHAPTER OF EVERY STORY.
And we can’t wait to write yours.
LISTENING IS THE FIRST CHAPTER OF EVERY STORY.
And we can’t wait to write yours.
LISTENING IS THE FIRST CHAPTER OF EVERY STORY.
And we can’t wait to write yours.
Related projects
Contacts
sixeleven srl sb
Largo Montebello 40/M
10124 Turin - Italy
TAX Code / VAT Number 10182610013
Certificazione ISO 9001:2015 - Certificate ID: 002181-1-IT-1-QMS
GET IN TOUCH —