A logo, a vision: meet Roser 2.0
Glues can also be cool
Graphic & Design
Branding
Video
Client
Roser Adesivi
Roser Adesivi
Year
2025
At a glance
Roser celebrates its 60th anniversary by redefining its image — an elegant and strategic rebranding that bridges artisanal heritage and international vision. A new face for the brand, inspired by Made in Italy design, that conveys performance, reliability, and style through a minimal yet impactful visual identity.
Future and Heritage
In 2024, we began a rebranding journey to celebrate the 60th anniversary of Roser Adesivi, a historic Italian company highly specialized in the production of industrial adhesives for footwear, leather goods, boating, home appliances, automotive, and more.
The project stemmed from the need to evolve in an ever-changing market, in order to strengthen Roser’s position both in established and emerging markets.
The new visual identity was designed to communicate reliability, performance, and innovation — key values in an industry where design and perception make a real difference.
Inspired by high-end Italian fashion design, Roser’s new visual identity embraces minimalism and elegance, highlighting technical excellence and brand credibility. The redesigned logo reinterprets the brand’s historic star with a modern touch — a cohesive visual narrative also expressed through refined, essential packaging and a color palette that reinforces Roser’s premium quality.
A solid brand experience
The new touchpoints marked the final phase of the project: the brand came to life with a range of new materials — stationery, packaging, a new website and company profile — all crafted to deliver a consistent brand experience.
The final chapter of this rebranding journey closes on a meaningful note, to celebrate the company's 60th anniversary: Legàmi Forti, an exhibition event held in Fabriano, dedicated to the history, values and relationships that have shaped Roser's identity over the years, while looking ahead with confidence to future challenges.
LISTENING IS THE FIRST CHAPTER OF EVERY STORY.
And we can’t wait to write yours.
LISTENING IS THE FIRST CHAPTER OF EVERY STORY.
And we can’t wait to write yours.
Contacts
sixeleven srl sb
Largo Montebello 40/M
10124 Turin - Italy
TAX Code / VAT Number 10182610013
Certificazione ISO 9001:2015 - Certificate ID: 002181-1-IT-1-QMS
GET IN TOUCH —
Contacts
sixeleven srl sb
Largo Montebello 40/M
10124 Turin - Italy
TAX Code / VAT Number 10182610013
Certificazione ISO 9001:2015 - Certificate ID: 002181-1-IT-1-QMS
GET IN TOUCH —
A logo, a vision: meet Roser 2.0
Glues can also be cool
Graphic & Design
Branding
Video
Client
Roser Adesivi
Roser Adesivi
Year
2025
At a glance
Roser celebrates its 60th anniversary by redefining its image — an elegant and strategic rebranding that bridges artisanal heritage and international vision. A new face for the brand, inspired by Made in Italy design, that conveys performance, reliability, and style through a minimal yet impactful visual identity.
Future and Heritage
In 2024, we began a rebranding journey to celebrate the 60th anniversary of Roser Adesivi, a historic Italian company highly specialized in the production of industrial adhesives for footwear, leather goods, boating, home appliances, automotive, and more.
The project stemmed from the need to evolve in an ever-changing market, in order to strengthen Roser’s position both in established and emerging markets.
The new visual identity was designed to communicate reliability, performance, and innovation — key values in an industry where design and perception make a real difference.
Inspired by high-end Italian fashion design, Roser’s new visual identity embraces minimalism and elegance, highlighting technical excellence and brand credibility. The redesigned logo reinterprets the brand’s historic star with a modern touch — a cohesive visual narrative also expressed through refined, essential packaging and a color palette that reinforces Roser’s premium quality.
A solid brand experience
The new touchpoints marked the final phase of the project: the brand came to life with a range of new materials — stationery, packaging, a new website and company profile — all crafted to deliver a consistent brand experience.
The final chapter of this rebranding journey closes on a meaningful note, to celebrate the company's 60th anniversary: Legàmi Forti, an exhibition event held in Fabriano, dedicated to the history, values and relationships that have shaped Roser's identity over the years, while looking ahead with confidence to future challenges.
LISTENING IS THE FIRST CHAPTER OF EVERY STORY.
And we can’t wait to write yours.
LISTENING IS THE FIRST CHAPTER OF EVERY STORY.
And we can’t wait to write yours.
Contacts
sixeleven srl sb
Largo Montebello 40/M
10124 Turin - Italy
TAX Code / VAT Number 10182610013
Certificazione ISO 9001:2015 - Certificate ID: 002181-1-IT-1-QMS
GET IN TOUCH —