Visions that Nourish: Design for the School Meals Coalition

A global identity for the universal right to school feeding

Graphic & Design

Web & AI

Client

World Food Programme
World Food Programme

Year

2022 - today

At a glance

A project that unites branding, design, and digital development to give voice to a global initiative dedicated to school feeding.
Since 2022, we have been working with the World Food Programme for the School Meals Coalition — a vast network spanning more than 100 countries, committed to ensuring healthy and accessible meals for children around the world.

WFP - Smiling children eating with overlapping colorful geometries
WFP - Smiling children eating with overlapping colorful geometries
WFP - Logo variant grid on different colored backgrounds
WFP - Logo variant grid on different colored backgrounds
WFP - Icons
WFP - Icons
WFP - Typography and text on colored backgrounds
WFP - Typography and text on colored backgrounds
WFP - Logo SMC on colorful graphics

A strategic rebranding and a new digital ecosystem were developed to strengthen the visual identity and communication of one of the most active international coalitions in the fields of education and nutrition.We redefined the visuals, redeveloped their website, and created all creative materials for the 2023 Global Summit in Paris — and for the following events: the Second Ministerial Meeting of the Task Force held in Nairobi (2024) and the Second Global Summit in Fortaleza, Brazil (2025).A journey of consistent, global evolution that grows together with the Coalition’s mission.

WFP - A person holding a smartphone open on the WFP site.
WFP - A person holding a smartphone open on the WFP site.
WFP - Laptop open on a table showing the WFP website
WFP - Laptop open on a table showing the WFP website
WFP - Card with photographs and geometries
WFP - Card with photographs and geometries

An Identity that Speaks to the World

We needed a clearer and more recognizable language.
We rethought the brand in every detail, defining a visual ecosystem that is coherent, professional, and adaptable to any communication context. The color palette was simplified, typography refined for readability, and every element designed according to universal accessibility principles.
The result is a brand book of over 50 pages, setting out the rules, examples, and guidelines for unified and inclusive communication.

We also redesigned the entire user experience of the website, starting from interviews and surveys with stakeholders and partners, creating a dynamic, multilingual, and user-friendly portal.Developed on Drupal, the new website features dedicated spaces for stories, reports, and multimedia content — a true meeting point for governments, institutions, and citizens worldwide.

WFP - Business cards front and back
WFP - Business cards front and back
WFP - Vertical banner hanging with WFP text and logo
WFP - Vertical banner hanging with WFP text and logo
WFP - SMC personal badge with photo and geometries
WFP - SMC personal badge with photo and geometries
WFP - Conference photo of the School Meals Coalition

LISTENING IS THE FIRST CHAPTER OF EVERY STORY.

And we can’t wait to write yours.

LISTENING IS THE FIRST CHAPTER OF EVERY STORY.

And we can’t wait to write yours.

LISTENING IS THE FIRST CHAPTER OF EVERY STORY.

And we can’t wait to write yours.

Contacts

sixeleven srl sb
Largo Montebello 40/M 
10124 Turin - Italy

TAX Code / VAT Number 10182610013
Certificazione ISO 9001:2015 - Certificate ID: 002181-1-IT-1-QMS

Contacts

sixeleven srl sb
Largo Montebello 40/M 
10124 Turin - Italy

TAX Code / VAT Number 10182610013
Certificazione ISO 9001:2015 - Certificate ID: 002181-1-IT-1-QMS

Visions that Nourish: Design for the School Meals Coalition

A global identity for the universal right to school feeding

Graphic & Design

Web & AI

Client

World Food Programme
World Food Programme

Year

2022 - today

At a glance

A project that unites branding, design, and digital development to give voice to a global initiative dedicated to school feeding.
Since 2022, we have been working with the World Food Programme for the School Meals Coalition — a vast network spanning more than 100 countries, committed to ensuring healthy and accessible meals for children around the world.

WFP - Smiling children eating with overlapping colorful geometries
WFP - Smiling children eating with overlapping colorful geometries
WFP - Logo variant grid on different colored backgrounds
WFP - Logo variant grid on different colored backgrounds
WFP - Icons
WFP - Icons
WFP - Typography and text on colored backgrounds
WFP - Typography and text on colored backgrounds
WFP - Logo SMC on colorful graphics

A strategic rebranding and a new digital ecosystem were developed to strengthen the visual identity and communication of one of the most active international coalitions in the fields of education and nutrition.We redefined the visuals, redeveloped their website, and created all creative materials for the 2023 Global Summit in Paris — and for the following events: the Second Ministerial Meeting of the Task Force held in Nairobi (2024) and the Second Global Summit in Fortaleza, Brazil (2025).A journey of consistent, global evolution that grows together with the Coalition’s mission.

WFP - A person holding a smartphone open on the WFP site.
WFP - A person holding a smartphone open on the WFP site.
WFP - Laptop open on a table showing the WFP website
WFP - Laptop open on a table showing the WFP website
WFP - Card with photographs and geometries
WFP - Card with photographs and geometries

An Identity that Speaks to the World

We needed a clearer and more recognizable language.
We rethought the brand in every detail, defining a visual ecosystem that is coherent, professional, and adaptable to any communication context. The color palette was simplified, typography refined for readability, and every element designed according to universal accessibility principles.
The result is a brand book of over 50 pages, setting out the rules, examples, and guidelines for unified and inclusive communication.

We also redesigned the entire user experience of the website, starting from interviews and surveys with stakeholders and partners, creating a dynamic, multilingual, and user-friendly portal.Developed on Drupal, the new website features dedicated spaces for stories, reports, and multimedia content — a true meeting point for governments, institutions, and citizens worldwide.

WFP - Business cards front and back
WFP - Business cards front and back
WFP - Vertical banner hanging with WFP text and logo
WFP - Vertical banner hanging with WFP text and logo
WFP - SMC personal badge with photo and geometries
WFP - SMC personal badge with photo and geometries
WFP - Conference photo of the School Meals Coalition

LISTENING IS THE FIRST CHAPTER OF EVERY STORY.

And we can’t wait to write yours.

LISTENING IS THE FIRST CHAPTER OF EVERY STORY.

And we can’t wait to write yours.

LISTENING IS THE FIRST CHAPTER OF EVERY STORY.

And we can’t wait to write yours.

Contacts

sixeleven srl sb
Largo Montebello 40/M 
10124 Turin - Italy

TAX Code / VAT Number 10182610013
Certificazione ISO 9001:2015 - Certificate ID: 002181-1-IT-1-QMS