Making the Aosta Valley more Lively

A renewed website for the Aosta Valley that protects

Web & AI

Client

VIVA - Valle d'Aosta unica per natura

Year

2026

At a glance

For over ten years, VIVA has promoted the protected natural areas, alpine botanical gardens, and nature trails of the Aosta Valley.
After more than a decade, its digital presence takes a significant leap forward: design, content, and technology have been rethought from the ground up, for an online experience that meets the expectations of an increasingly demanding audience, used to smooth, modern digital experiences.
The new interface celebrates the visual heritage of the Aosta Valley and builds a digital identity consistent with the brand's values: nature, sustainability, authenticity.

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A solid home to grow on

The new site is built on Drupal, one of the most widely used and reliable open-source CMS platforms in the world.Compared to the previous solution, this choice gives VIVA greater independence and easier updates, with the ability to expand its features over time without having to start from scratch.The portal is fully responsive: it adapts to smartphones, tablets, and computers, and fully complies with current usability and accessibility regulations, ensuring an inclusive experience for all users.

At the center, nature

The entire information architecture was redesigned to put what matters most front and centre: the natural areas of the Aosta Valley.
Every page was reviewed and rewritten through dedicated editorial work, to ensure consistency of tone, clarity of information, and full alignment with VIVA's mission.
The content was also optimised for SEO, with targeted keyword research around nature, biodiversity, and sustainability, to improve the portal's visibility on search engines.
Finally, the site's renewal is part of a broader project to harmonise the region's digital ecosystem: the new portal is designed to dialogue visually and structurally with the sites of the Regional Museum of Natural Sciences, the Biodiversity Observatory, and the Alpenfaunamuseum, while maintaining its own distinct and recognisable identity.