The opening of the exhibition event in Fabriano transformed the space into an immersive experience, aligned with the brand’s new identity. sixeleven curated every detail, from the creation of the key visual to the design of an exhibition path capable of enhancing the artworks and their symbolic scope, while keeping Roser at the center as the enabler of this dialogue. An event that captured the meaning of a year of transformation for the company, creating a networking opportunity with clients, partners, institutions and the local community, strengthening the brand’s positioning and opening new channels for storytelling and relationships.

Connections, visibility

sixeleven supported Roser in its communication strategy too, overseeing PR and press office activities. From defining the media strategy to selecting the most relevant contacts, from drafting and distributing press releases to preparing the press kit, and managing invitations and media relations. During the event, on site coverage was coordinated to amplify the project’s visibility. An integrated effort to position the initiative not only as a corporate event, but as a cultural gesture that celebrates the past and looks toward the future.